As great as the e-ink technology is for outdoor and daylight reading, you can't read it in the dark. Which is what my husband rather unfortunately discovered the first time he tried to read his new Kindle in bed. The brand new NOOK Simple Touch with GlowLight allows you to read in the dark thanks to a soft glow light that lights your screen evenly, and turns on instantly with brightness adjustment by touch. Different than the back-lit technology that you see in the iPad (which isn't ideal in direct sunlight, and is not supposed to be great on the eyes over long periods), GlowLight is made specifically for an e-ink device and provides a glow rather than a bright screen effect.
Find More: E-Readers
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UGH I wish this was how the original Nook was when I got it two years ago! My mom was so annoyed when she bought it for me and then found out it didn't have a backlight... and so was I! The point was to have something to read while nursing and this was a big fail when we got the original. Glad they are now updated... when I'm ready for an upgrade in 3 years it will be exciting. :)